How Enterprise Companies are Adapting to the Friction-Free eCommerce Landscape

FREE WEBINAR

Presenter(s):

Kevin Lee, Trust & Safety Architect, Sift

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Friction is a double-edged sword – you want to reduce risks associated with payment fraud, but not drive away good customers in the process. Dynamic friction enables you to increase roadblocks for bad actors while giving trusted users the most frictionless experience possible. 


In this webinar, you will learn:

  • What dynamic friction is and how it is applied
  •  Ways machine learning and behavioral analytics enable growth and retention while preventing fraud, spam, and scams 
  • The components of a full-stack fraud program 

Come learn from veteran managers that have led various risk and trust and safety teams at Google, Facebook, and Square.

Date: Wednesday, September 25

Time: 1pm EST | 10am PST

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DAYS
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Kevin Lee is a Trust and Safety Architect at Sift who helps customers implement strategies that cross-functionally align risk and revenue programs. Prior to Sift, he has spent the last 14+ years leading various risk, chargeback, spam/scams, and trust and safety organizations at Facebook, 

Square, and Google.

ABOUT THE SPEAKER

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