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Architecture Considerations in Internationalized, Automatically Translated Endeca Implementations

This document explains the architectural considerations in running an internationalized Endeca site. First, it explains the various data modeling approaches (i.e. how internationalized product and non-product content should be stored and retrieved in Endeca). Second, it discusses how to integrate Endeca with an automatic translation service (like Smartling) in a situation where the merchandising team will only author content in English but the content will be translated into other languages by the service.

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Site Search Redirects: A Better Place

If your customer base relies heavily on your site’s internal search engine and you’re not using internal search redirection—one of the most powerful and easy-to-use features of Experience Manager—you’re missing an opportunity. Redirects are an extremely simple and often overlooked feature, and once you have a “recipe” in place for your business, you could be sitting on a big conversion opportunity.

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News

What to Measure and Test in E-Commerce Onsite Search

The prevalence of A/B testing technologies in e-Commerce ecosystems suggests that organizations increasingly see the value in leaving decisions to data.

Should we push new collections or new colors of evergreen collections on our spill pages?
Should we offer free shipping or 10% off?
Should we use photography where the model is looking at the camera or off to the side?
Should we put the cancel button next to the OK button or below it?

Each of these questions and hundreds of others could be debated until the most persuasive (or most uncompromising) person in the room gets her way, or the questions could be modeled in an A/B test and the loser can buy drinks.

As with anything, there are the “haves” and the “have nots” when it comes to multivariate testing platforms. You might assume that the giants – the companies in the top 100 e-Commerce sites – all have this technology, but based on our experience consulting with them, I can tell you that you’d be wrong. What’s even weirder is that even when a company has a fancy analytics or multivariate testing platform they commonly don’t use it for understanding search. Why is that? In many cases, they tell us they simply don’t know what to measure or test. In this article we’ll explore a few basic ideas about what to measure and what to test in e-Commerce onsite search.

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